Getting Started on Your Workplace Campaign

Whether you’re at a small business, a major corporation or even a nonprofit organization, you can join the many local businesses and organizations that support United Way of Portage County through workplace fundraising campaigns each year. And, you’re not in this alone. We pair every company with a United Way staff member who will help you with the planning and execution of your workplace campaign to make it fun, engaging and memorable for your colleagues. 


Plan Your United Way Campaign in Three Easy Steps!


With more than 30 years in the Portage County area, Bill has been working at your local United Way's President & CEO for more than six years. Bill has many years of experience working at Portage County's nonprofits and has great expertise in fundraising and special events.
Bill Childers, President & CEO | 330-297-1424
Use these tips for choosing your campaign dates:
  • Avoid common vacation times.
  • Consider the best time of year for philanthropy within your organization.
  • Choose a time when top leadership is available.
  • Avoid major deadlines or busy periods within your organization.
  • Consider the size of your company when determining campaign length. 1-2 weeks is recommended for companies with up to 250 employees, while larger companies may need more time.
The role of the Employee Campaign Manager (ECM) is to help build a bridge between the workplace and United Way of Greater Richmond & Petersburg’s mission. ECMs are responsible for leading and shaping a workplace campaign to best fit their organization’s culture – and to have fun while doing it! An ideal ECM is well-known in their organization, creative and organized. ECMs will partner with their United Way Campaign Manager to plan and execute a successful fundraising campaign.

Connect with your United Way Team



Heather Rainone, United Way Director of Development and Marketing, will connect with your Employee Campaign Manager to ensure that the campaign process is smooth, stress-free and fun! Heather can help in a variety of ways, including:
  • Making a presentation to share with your employees about United Way’s work in the community.
  • Talking through our resources that will guide you through the planning process.
  • Providing you with materials such as videos, infographics and print materials to promote your campaign and raise awareness about United Way’s local work.
  • Coordinating volunteer opportunities to engage your colleagues in service projects.